The initial sell conversation is your very first touchpoint with a candidate and is usually over coffee or call/video call. At Gem, we call this conversation the “initial sell conversation” because the primary goal is to “sell” your candidate. For that reason, our detailed guide to the initial sell conversation lives in the
We link to it here, because it probably makes sense to learn a little bit about selling & closing before jumping into nurturing passive talent or interviewing. You should probably also read the introduction to
Again, head to our detailed guide to the initial sell conversation, but here are some high-level best practices:
- Make candidates comfortable by building a strong rapport.
- Spend most of your time selling, especially for passive candidates.
- Selling doesn’t mean “pitching” the whole time. Get to know what’s important to your candidate by asking questions, which is very similar to “discovery” in sales.
- Qualify out of candidates where there isn’t a good mutual fit. In many cases, because your startup may not be the right fit for them.
- For candidates you want to move forward with, make sure to suggest and lock in a next step.
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